Betty Scarpino


About the project

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Contemporary artist, sculptor and woodturner Betty Scarpino is recognized as one of the masters of the genre. Her work is held in private, public and museum collections throughout the world.

Needless to say, I was thrilled to get the opportunity to design a website for Betty. The purpose of Betty's site is to give visitors an opportunity to see the work, and read just a little about Betty. Her work is available for sale in some of the finest galleries around, so there was no need to sell items on her site.

My goal in creating her site was to make it a an elegant and restful environment in which the work would command all of the visitors attention. Basically I used neutral colors and lots of negative space ("empty" space) to let the work shine. I think it worked.

Betty has a professional photographer who prepares her images, so they were ready to plug right in with no editing. I recommend all my artist clients hire someone skilled in taking pictures of their specific type of work.

Betty Scarpino's website features:

  • Search engine optimization.
  • A standard, attractive design for all main website pages.
  • CircleWebWorks tech support, ensuring that questions are answered promptly, and the site is constantly updated and monitored for functional efficiency.